When beginning your job or internship search in the field of public relations, the amount of options may seem to be extremely overwhelming. There are so many different types of companies and organizations that specialize in PR, including corporations, agencies, and nonprofits. With the endless amount of possibilities in PR, it may be difficult to figure out which direction you want to take when it comes to your career. However, Cheryl Procter-Rogers of A Step Ahead PR spoke to members at the PRSSA Regional Conference in Chicago this past weekend, and we came away with some great advice.
According to Procter-Rogers, when starting a career in PR it is important to think about what you are passionate about, and then apply it to your career. For example, if you truly enjoy meeting new people, then you should look into a career in PR where you can plan social opportunities. It is also important to learn about different organizations within the industry that cater to your specific passion(s), and ultimately seek out an organization that is a good fit for your personality.
In addition, Procter-Rogers advised us to seek out a mentor who will set a positive example. A mentor does not have to be someone involved with PR; just someone whom we admire and look up to and can help us develop qualities that will help us succeed in the workplace. The final words of advice we learned from this noteworthy woman: In the field of public relations, there are no limits. Just remember: it is up to YOU to make the most out of new opportunities.