Inspire

Spotlight: Inspire’s Regina Volk

By: Ellen Havey
ellen-havey@uiowa.edu

With a knack for persuasion and great communication skills, Regina Volk is meant for public relations.

While working 25 hours a week driving a Cambus and participating in the University Dance Club, Volk is also the account executive for two Inspire Public Relations accounts.

Volk is currently the account executive for SureSteps and the Cambus 40 Year Reunion. She says the hardest part of being on two accounts is dividing up the time equally during meetings. The diversity between the two accounts provides challenges as well.

“SureSteps is raising PR for a new company and getting it off the ground, while the Cambus 40 year reunion is completely new and entails a lot of brainstorming and research,” Volk said.

Despite Volk’s dedication to her PR work, she didn’t always have a passion for the profession.

“I had an Internet marketing internship prior to college, but once I got here I realized I didn’t have a connection with the business school. I decided to focus on a strength I already had – communication,” she said.

Volk continues to grow her experience in PR outside of Inspire as well.  Her dad is running for the Iowa State Senate, and she is serving as the Communications Director and Public Relations Specialist for his campaign.

Volk has been a PRSSA member since August of 2011 and is currently a junior studying Communication Studies with a minor in English. She enjoys the hands-on practice she receives from PRSSA and Inspire.

Volk also stressed the importance of getting involved to gain real experience. She encouraged students to be ambitious and to jump into any activity possible in the PR field.

“It’s all about getting the experience that helps you jump up the ladder of publics relations,” she said.

Volk’s advice for other students pursuing PR is to get over the fear of meeting new people. If you feel comfortable, so will your client.

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