Three people in need of PR help

By Serena Doescher

In the past few weeks, celebs and organizations have made some media slip ups, but that’s nothing new. Here a few that will need some help form their PR team to clean up the media mess they made.

Gwyneth Paltrow

This past week, the actress and owner of Goop.com tried out Mario Batali’s Food Bank Challenge. For the challenge, Paltrow tried to live off the amount allotted with the SNAP (food stamps) program. She posted a picture of what she was able to buy with the $29 dollars that members of the SNAP program are given each week to purchase groceries, but the public did not respond well. Suddenly Paltrow was bombarded with angry tweets. They saw her as impersonating the poor. They commented that the food she bought would not be enough for a family and would not prepare full meals. She will definitely need some PR help to fix her image.

To combat the negative responses, I think Paltrow should release a statement expressing that she now understands how difficult it can be to live off the small budget.

FOX News

While in Iowa for some campaigning, Hilary Clinton stopped at a Chipotle for a burrito. Seems innocent enough, but it set of a media firestorm. Stories popped up with interviews with servers, and it turns out she didn’t tip (gasp!), but Fox news took it a step too far. First, the reporters speculated that she was hung over, and then it took on a race angle. Reporters Andrea Tantaros and Lisa Kennedy Montgomery said the stop might be Clinton’s version of “Hispanic outreach”. That comment might put the network in hot water. Fox’s PR has a challenge ahead of them.

I think FOX will have to release a statement explaining that the reporters’ comments do not reflect the views of the network. The reporters should also explain that they made the comments in jest and meant no offence. Unfortunately, no one can fully retract the statements from the public’s mind, but they can at least smooth over the crisis a little bit.

Sony Pictures

Once again, WikiLeaks, an organization set on exposing corruption by releasing private documents, has put Sony’s reputation in danger. Last year, Sony Pictures was hacked, exposing thousands of emails and documents leaving the company fully exposed. The U.S government blamed the hacks on North Korea. Two months later, the co-chairman of the company resigned. On March 16, WikiLeaks republished the documents and made them fully searchable. This makes it easier for the public to find any unsavory information about the inner workings on the company. Julian Assange, founder of WikiLeaks, claims the public has a right to the information because the company plays a role in a geopolitical conflict. So, now Sony Pictures has to get to work on combating any negative attention this database creates.

I don’t think the republishing of the hacked information has an easy fix, however Sony needs to own up to the negative aspects of their company that were exposed by the hack. Taking responsibility is the first step to changing public opinion.